Models Group Projects – Council Initiated

A local authority identifies demand for group projects using its Register. It then identifies land for this purpose and markets the opportunity. It may also help groups to form, become constituted and appoint advisers to develop proposals. The local authority develops a method for assessing the proposals against key criteria and awards sites to the most robust groups.



  1. Check demand
  2. Identify suitable land
  3. Write planning brief
  4. Fix the price
  5. Market the opportunity

Planning, design
& finance

  1. Select a robust group
  2. Ask them to develop proposals
  3. Assess the planning application

Ground works

  1. Monitor the works

Home build

  1. Monitor the works



Land Owner



Private Homebuilder

Briefing Notes


Be sure you know level and type of demand – analyse those on your Register.


Identify land that is suited to local groups, and allocate it for their use.


Draw up a clear Brief for each parcel of land, so groups know what they can (and can’t) build.


Councils should agree a fixed price for land – usually market value.


Promote each opportunity and give Groups 6-12 months to prepare proposals.


Be clear about the process. Many councils form a selection panel or set out clear criteria.


Groups often need advice on how to best organise themselves, and on how to get finance.


Groups typically need 6-12 months to get detailed planning and building regulation approvals.


The Group is responsible for the building work, though you may still have to provide advice.


The partner is responsible for the building work, but you may need to monitor progress.


The partner is responsible for the building work, but you may need to monitor progress.



  • By setting the Brief, you can ensure you get what you want
  • It is a good way of delivering a mix of homes, including affordable, market housing, shared equity and other innovative tenures/solutions
  • It creates an ‘instant’ community as the people involved often get to know each other as the homes are built
  • On large sites this approach works well alongside spec built housing, and it can collectively result in more homes being built quicker
  • You generate a fair return from any land sales, and you can charge Groups a modest fee to recover your operational costs


  • It can take a little longer in the early development stages – Groups need to initially form up/come together, prepare their proposals, and get their planning permissions in place. But overall it takes about the same time as a more traditional residential development
  • You need to be confident the Brief you draw up is viable and workable. Groups will not submit bids on land where they cannot make the sums work, or cannot secure finance
  • The selection process needs to be transparent and robust



This process is based on 20 years experience that has been developed in Germany and the Netherlands. They have trialed many approaches and this model is now the one that has been widely adopted.

It is a simple, step by step process that works.


This Toolkit contains numerous examples – from France, Germany, The Netherlands, Belgium, Austria and Switzerland.

You may also be interested in how councils can support others in delivering group projects – see Model Group Projects – Working with Others.


Case Studies

The model above is generic. In reality every project is different and you may find these Case Studies useful reference points.