Individual Opportunities – Working with Others
- Check your Register for demand
- Identify potential partners
- Identify suitable land
- Ask for and assess a planning application
- Consider the use of a Design Code
- Monitor the works against the planning permission
- Monitor the build out against the planning permission
Be sure you know the level and type of demand – analyse those on your Register.
This could be council-owned land, but is more likely to be provided by others.Click here to view >
Set out what you want your partners to deliver, but recognise that the sums must stack up.
Tight or light touch development management? Consider the role of Design Codes and Plot Passports.
If you plan to work with a partner choose them with care. Recognise that they may need to make a profit. Try to select someone that can deliver the type of plots there is most local demand for, and at the prices people can afford. Once selected the marketing, sales and infrastructure works will be down to them. Seek an arrangement where you share any profit.
- There is little risk to the council
- If you set it up well, you can have significant influence over the development
- You don’t have to create a team to organise the sales and servicing works
- It may be harder to deliver lower cost plots
- Some partners may fail to deliver, and might then press to build spec homes on the site
- You will probably get less income from plot sales
ADAPTING THIS APPROACH
The trick when working with partners to deliver serviced plots is for you to structure the way this is done. You can influence the layout and type of plots that are provided through the planning system; and you can ask your partner to match what they plan to provide with the demand that has been recorded on your Register.
Some developers may want to provide mainly larger plots for bigger homes, as this could be more profitable for them. Or they may not market a site proactively, and then argue that it needs to be built out as speculative development. So build in safeguards – spell out the marketing that needs to be done, and by when. Consider introducing penalties if they fail to sell the plots (for example, requiring them to build affordable homes instead).
This Toolkit provides lots of information on how to deal with all the issues.